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Veins of Theatrical Blood

In cinema, blood often flows freely, but rarely is it the real deal. Theatrical blood, stage blood, or fake blood—whatever you choose to call it—is an essential element in bringing the visceral moments of the screen to life. From the infamous shower scene in “Psycho” to the chilling corridors of “The Shining,” the crimson fluid…

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Magic of “Set Up and Pay Off” in Screenwriting

In the world of screenwriting, there’s a powerful tool that writers often employ to captivate audiences and weave compelling narratives: “set up and pay off.” This technique involves introducing elements or details early in the story that later come into play in a meaningful way, providing a sense of cohesion and satisfaction for viewers. Let…

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Gender Dynamics in Film – From Stereotypes to Empowerment

Film has long been a powerful medium for reflecting and shaping societal norms, including those related to gender. The portrayal of gender roles in films has evolved over time, but it remains a topic of discussion and critique. Here are some key points to consider when examining the intersection of film and gender: Film continues…

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The New Screen Ecology in India Digital Transformation of Media

Digital Revolution: Smith Mehta’s New Book Unveils the Transformation of India’s Media Landscape

The New Screen Ecology in India: Digital Transformation of Media is a new book authored by Smith Mehta.

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The Evolution: From Photography to the Birth of Video

In the vast realm of visual storytelling, the birth of video marked a revolutionary leap from the static frames of photography to the dynamic world of moving images. This transformation, fueled by technological innovation and a quest for capturing life in motion, has left an indelible mark on the history of cinema. The Dawn of…

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Learn three-point Lighting

The three-point lighting technique is a standard method used in photography, cinematography, and video production to illuminate a subject effectively. This technique involves using three key light sources strategically placed to control the direction, intensity, and quality of the light on the subject. The three primary lights are the key light, fill light, and backlight….

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Understanding Rec. 709 Color Standard in High-Definition Video

In the world of high-definition video, achieving accurate and consistent color representation is paramount. One crucial standard that plays a significant role in this process is Rec. 709, also known as ITU-R BT.709. In this article, we’ll delve into the intricacies of Rec. 709 and its vital role in ensuring impeccable color quality in HD…

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“Rashomon” – A Timeless Dive into the Human Psyche

Director: Akira Kurosawa Release Year: 1950 Genre: Psychological Drama “Rashomon” opens beneath the Rashomon Gate during a heavy rainstorm, where a woodcutter and a priest are seeking shelter. What they’ve witnessed and their differing accounts form the crux of the film. The story revolves around a crime involving a bandit, a samurai, and his wife….

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YISFF 2023: Calling All Student Filmmakers for an International Showcase!

In an exciting development for young filmmakers, Yuva Media and Entertainment, Chennai, is thrilled to announce the launch of the 1st Yuva International Short Film Festival (YISFF). This prestigious film festival is geared towards students in colleges and universities worldwide and is scheduled to take place on November 5, 2023, at “The Edouard Michelin Auditorium…

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