Tokri maker looking forward to bring craft in animation

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Tokri: The basket wins the Indian national award 2018 for the best animation film. Eeksaurus’s 40 member creative team are constantly evolving their craft, exploring new ways to tell stories and create quirky and kitschy content that strikes a chord with the audience. Eeksaurus was established with a core objective of creating ads with high quality live production combined with animation. Suresh Eriyat the founder and creative director of Eeksaurus firmly believes that it is not difficult to create content in new formats if one has a strong design background. Taking this thought ahead, Eeksaurus is aggressively pursuing original content and IP which would be a huge market in future as far as the creative domain is concerned.

Suresh Eriyat

Suresh started his career in animation with Famous Studios in Mumbai by starting an animation division that would be content based on Indian mythology and history. Considered to be a great learning experience in terms of getting grounded and understanding the business of ad filmmaking and animation.

Suresh Eriyat and his wife Nilima of Eeksaurus
Suresh Eriyat and his wife Nilima

His first project at Famous Studios was creating the first episode of ‘Legend of Sivaji’, a tri-part series based on the life of Emperor Sivaji. Having worked with leading brands such as ICICI, Dominos, Britannia Nurtrichoice, Horlicks, Nestle, UNICEF, Rotary International, Sony Pix Films, Bank of Baroda, Sulekha.com, Google, Usha Janome, Woodland, Dulux, Cadbury Gems, BP, Ixigo, Levis and Channel [V] , Eeksaurus recognizes the need for fresh perspective in each campaign they work on hence in the future are looking to have multiple creative directors in the company who have the ability to combine their strengths with the core vision of Suresh.

Studio Eeksaurus

Studio Eeksaurus’s work has been recognized by leading advertising associations. Having won over 100 international and national awards for its work on ad films like Usha sewing machine, Sulekha.com, Levis , Public service film on female infanticide just to name a few.

 

Article originally published at creativebrandsmag.com by Amith Rahul

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