Multi-Picture Promotional Partnership
Sony Pictures Entertainment and Hyundai Motor Announce Unique And Pioneering Multi-Picture Promotional Partnership
Hyundai Motor Company and Sony Pictures Entertainment today announced they have entered into a unique and unprecedented multi-picture promotional partnership that will feature the automaker’s new models and technologies in upcoming Sony Pictures productions. Under the deal Hyundai Motor will also offer substantial marketing support and the companies will collaborate on a wide range of ancillary content-creation. The partnership will marry Sony Pictures IP…