Must Read

Year: 2023

The Evolution: From Photography to the Birth of Video

In the vast realm of visual storytelling, the birth of video marked a revolutionary leap from the static frames of photography to the dynamic world of moving images. This transformation, fueled by technological innovation and a quest for capturing life in motion, has left an indelible mark on the history of cinema. The Dawn of…

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Learn three-point Lighting

The three-point lighting technique is a standard method used in photography, cinematography, and video production to illuminate a subject effectively. This technique involves using three key light sources strategically placed to control the direction, intensity, and quality of the light on the subject. The three primary lights are the key light, fill light, and backlight….

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Aisa Yeh Jahaan: Pioneering Sustainability in Bollywood’s Green Revolution

In the bustling landscape of Bollywood, where glamour often overshadows environmental concerns, director Biswajeet Bora’s 2015 Hindi feature film, “Aisa Yeh Jahaan,” emerged as a groundbreaking initiative that transcended the silver screen. Not merely a cinematic exploration of urban detachment from nature, the film set a new standard by becoming India’s inaugural carbon-neutral full-length feature….

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Understanding Rec. 709 Color Standard in High-Definition Video

In the world of high-definition video, achieving accurate and consistent color representation is paramount. One crucial standard that plays a significant role in this process is Rec. 709, also known as ITU-R BT.709. In this article, we’ll delve into the intricacies of Rec. 709 and its vital role in ensuring impeccable color quality in HD…

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“Rashomon” – A Timeless Dive into the Human Psyche

Director: Akira Kurosawa Release Year: 1950 Genre: Psychological Drama “Rashomon” opens beneath the Rashomon Gate during a heavy rainstorm, where a woodcutter and a priest are seeking shelter. What they’ve witnessed and their differing accounts form the crux of the film. The story revolves around a crime involving a bandit, a samurai, and his wife….

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Film Review Bombing: When Online Criticism Goes Too Far

The internet has given individuals a powerful platform to express their opinions and critique just about anything. While this freedom of expression has many positive aspects, it has also brought about some negative consequences, one of which is the practice of film review bombing. This article explores the phenomenon of film review bombing, its impact…

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4DX is a 4D film presentation system developed by CJ 4DPlex, a subsidiary of South Korean cinema chain CJ CGV.

Immersive Cinematic Thrills: 4DX Film Experience in India

In recent years, the Indian film industry has witnessed a revolution in the way movies are experienced. Gone are the days when viewers would simply sit back, popcorn in hand, and watch a film unfold on the big screen. Today, the Indian audience is increasingly seeking an immersive and multisensory cinematic experience, and one of…

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IFFK Controversy Grows as More Directors Question Selection Procedures

In turn of events, the International Film Festival of Kerala (IFFK) has come under scrutiny after Malayalam film director Christon Joseph, whose film “Menu” was submitted for consideration, raised concerns regarding the selection process for the Malayalam Cinema Today category of the 28th edition of the festival. In a lengthy Facebook post, Joseph began by…

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YISFF 2023: Calling All Student Filmmakers for an International Showcase!

In an exciting development for young filmmakers, Yuva Media and Entertainment, Chennai, is thrilled to announce the launch of the 1st Yuva International Short Film Festival (YISFF). This prestigious film festival is geared towards students in colleges and universities worldwide and is scheduled to take place on November 5, 2023, at “The Edouard Michelin Auditorium…

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